How Does On Page SEO differ from Off Page SEO?

SEO or Search Engine Optimisation is the process of getting traffic and affecting the visibility of a website on a search engine. Search engines have primary search results. This is where web pages and their contents, such as video, articles and other content forms are ranked and shown. The process of ranking is based on the relevancy of the web page to the users. Ranking also relies on the algorithms given by the search engine. To be familiar with different SEO techniques, you should first know the two classifications of SEO. The On Page SEO and Off Page SEO.

The difference between the two:

On Page SEO

Before considering other techniques in SEO, you should focus first on the appearance and the design of the website itself. Making it an easy to manage and user friendly website is a must, being an important factor in the ranking. Aside from that, On Page SEO also includes adding informative and quality content, such as articles with highly targeted keywords. Keywords are used by the search engines to refine the searches according to their relevance. Improving your website's navigation and using different types of meta tags are also common factors to consider.  To make the most of your On Page SEO, Smart tips should be observed.

Off Page SEO

On the other hand, Off Page SEO refers to the outside techniques or influences that improve your website's ranking. The process of getting links back to your site from other websites that are relevant to your keywords, proper linking will result in the possibility of a higher ranking. However, there are still rules and guidelines to follow when creating back-links for your website. Just make sure that these links are relative to your keywords, otherwise they might result in bad links and bad links affect the ranking as well.

Which Is More Important?

Both techniques are important. The methodical commitment and monitoring of both on page and off page strategies is equivalent to your success. Remember to keep your sites as navigable as possible, as recommended for On Page SEO. To sum up, these two techniques should not be neglected and both should be practiced at the same time.

Devon SEO is a UK based Search Engine Optimisation expert that specialises in both off page and on page SEO. To learn more about the SEO industry and its techniques, kindly contact us here.

Tips on Improving the Quality of Your Content to Rank in Search Engines

Search engines are not just looking for the number of times you mention a specific keyword or the number of visits to your site. They are also after the quality of the Website content, as well as the content of on-page and off-page blog posts. Choosing the most deserving websites that should be placed in the first few pages of the search engines will see only the fittest survive. Content should be informative and easy to understand in order to use it to your advantage to improve your website ranking. Devon SEO recommends the following:

• Pitch general but very interesting topics. Know the nature of the company you are writing for and start with the basic topics. People are usually more interested in general topics rather than the most technical jargon. Focus on content that tackles “How to”, “The Advantages of”, “The Importance of” and other step by step articles that are easy to follow. You may also include business news since it causes a sensation in search engines. Always remember that basic topics are widely searched, which means that they arm the website with a bigger opportunity to attract more visits.
• Talk to your target market. Identify whether you have a specific target market or are you simply writing for everyone? This is essential in order for you to construct your sentences in a way that your audience can easily relate to. If your company offers sports cars, then you should write for men around 20 years old and above. On the other hand, if your company showcases gowns and fashionable items, the content would be better written taking on a girly and trendy format.
• Use easy to understand words in the content. Avoid using a lot of jargons and idioms in the article because not everyone is familiar with them. As much as possible, use simple and easy to understand words and phrases so that the readers can really understand all the information you want to convey.
• Write a call for action at the footer. It is very important to write something to encourage the reader to enquire or buy in the store directly. Keep in mind that profit is the blood of any business and that's also ultimately the reason why companies want to rank in search engines – to gain more customers and sales.

If you find this article helpful, kindly like Devon SEO on Facebook. All the best in your next content writing venture!

Smart Tips for On Page SEO

Fully understanding how SEO works is quite impossible. The constant update and changing search engine algorithm make it hard to tell which of your SEO efforts today is still convenient to use tomorrow. Nevertheless, it is an undisputed fact that SEO is an important part of successfully marketing your business online. Search engine algorithms might constantly change but there are a few smart tips to make sure that your on page SEO efforts work well for the benefit of your website.

Know the right keywords

You rank well because of the keywords you use. You should first and foremost be able to identify which keywords you'd like to rank for. Knowing the right keywords to rank for allows you to enhance your chances of gaining a wider set of search volumes both local and abroad. The wider your search reach is, the higher the possibility for you to find your potential customers.

There are several keyword tools that you can use to know what most people are searching on the web like Google's Adwords. On the other hand, you might do the simplest way by searching for the keyword you're trying to target and look at Google's suggestions. These suggestions appear because that's what the audience are looking for.

Take note though that while the suggestions may be endless, you should limit your target keywords to four words maximum. Use the exact phrase to be more specific and if you want to rank locally, make sure that you get to include the location of your business.

Optimise your titles

When you're writing, your content is not the first thing that the audience will be looking for. They would first look on your web page's title and see if it’s specific, relevant to what they are looking for, and engaging enough to make them read it. Incorporating your keywords in your titles is a smart move because it helps you be found easier when people search for your target keywords. Keep in mind though to avoid using vague titles or make it look too spammy with too many keywords. Too long titles are usually cut off by Google so make sure that you create unique titles that is ideally under 70 characters long.

Write an interesting meta description

Whenever you visit search engines and search for a keyword/s, Google's first page shows the top 10 web pages complete with a title and a little snippet of text. Those snippets you see are actually meta descriptions. Just like titles, meta descriptions describes your page's content and tells your audience what your page is all about. If written correctly, your meta descriptions will be enough to market your business. This is why it’s important that you summarise your web page and still make it sound interesting, specific, and informative. It's even better if you can include important keywords within the description.

Make use of the “alt” attribute

If you don't know it yet, you can actually optimise the images you put into your blogs and help Google determine what your image is all about. In fact, Google does not know what kind of image you have unless you make use of the alt attribute. With the alt attribute, an alternate text can be displayed whenever the image fails to load. This increases the relevance of your page and helps Google determine what your image is all about. Thus, it is imperative that you make sure that the images are relevant to your content and optimise them more by including your keywords in the alt attributes.

Use Google-friendly URLs

Creating optimised titles and engaging meta descriptions are smart SEO practises but when it comes to creating an optimised URL, not all websites adhere to Google-friendly URLs. Just like your titles and meta descriptions, keeping your URLs short, sweet, specific, and keyword rich is one way to be found on Google. It's easier to remember http://i-am-a-website.com/blogs/category/first-blog/ than http://i-am-a-website.com/blogs/wiZ%@eg8263ehgweurt1265138778/. The second URL doesn't make sense at all and it doesn't add value to your SEO efforts because it lacks coherent words.

For more information on how you can make your SEO better, visit us at Devon SEO or check out our Facebook page for more tips on how to build your presence online.

SEO’s Do’s and Don’ts

Search Engine Optimisation is very complex and time taking. It requires a lot of effort and patience, before one can feel the success. There are a lot of things to do in order to fully optimise a site, a lot of linking and typing that requires intense knowledge and passion in bringing the best to the viewers. However, despite this numerous list of things that one should do, there is also a long list of things that should not be practised and tolerated in SEO. These common malpractices must be ignored to avoid hindering the chances of the site in making it to the top. Here are some practises to avoid.

Avoid using lengthy, vague and irrelevant names.

This applies to everything within a site, from the URLs to the blog title and the keywords. Using words that are lengthy makes it hard for a site to be detected or placed a higher ranking. With the sites that are more specific in their products and services, those with irrelevant and lengthy ones are disregarded and placed on the latter part.

Follow the “Quality over Quantity” rule.

It is always better to have a short content filled with helpful information than a long post without a solid topic. Flooding the web with numerous contents without substance would not help in promoting the product or the site for it will harm the credibility and reputation of the site instead. Providing the readers informative and well-polished works is a big yes. It shows that the site knows what it is talking about and it encourages the people to make it as a topic, thus developing a good image for the site. This is also applicable for links. Buying numerous links and not optimising them towards your site makes it useless in getting rankings for the site.

Avoid having a complex and incomplete website.

A site that provides easy navigation and complete information gets a lot of views and recommendations. Usually, those that visit a site want to have an easy browsing experience. Sites with complicated links and directories push people and potential customers away because instead of catering to their needs, they provide confusion and hassle to them. Aside from having a simple website, everything that needs to be shared to the customers must be there. This is to lessen the enquiries and misunderstandings between the customers. Information is as important as the website’s design because together they make the impression that the viewers will have upon visiting the website.

These are a lot of things that one must avoid in order to make an efficient campaign. DevonSEO takes pride on their remarkable and tested job of providing the best SEO services. No need to worry about the quality and the quantity because we only make the best for the best.

If you liked this article and want to know more visit our Facebookpage and get updates from the best SEO Team around!

Has Guest Blogging Gone Bad for SEO?

One of the reasons why guest blogging gained in popularity over the years is because it worked well for SEO purposes. With guest blogging you can:

-       Expand your SEO influence, through linking or by using relevant links

-       Explore opportunities to connect with a new and a wider audience and

-       Improve your overall SEO rankings

These reasons, combined with a fairly good practice at guest blogging or guest posting, can make your search engine rankings fairly positive.

So what went wrong?

You could say that bad guest blogging practices are the culprit. Guest blogs are advantageous for SEO purposes, yet this tool has been overused, tainting a good blog that should have been of good quality and well-defined links and rendering it a horde of spammy or low-quality content. Instead of providing readers with information, a lot of guest blogs today have been swamped with links, forgetting the importance of high quality content in their bid to hastily work their way up the Google rankings.

Has Guest Blogging Gone Bad for You?

Wrong practices have given guest blogging its bad reputation. Matt Cutts, head of Google Web Spam, even hinted that guest blogging is already dead. That doesn’t necessarily mean that you should bid goodbye to guest blogging altogether. With regards to spammy content, which quality bloggers can spot a mile away, there are actually four ways to make your guest blogging a positive SEO tool.

Choose high quality guest sites. Pitch articles and contribute content to websites that are relevant, reputable and are already experts in your kind of industry. There are a lot of websites and those of any quality will always be thorough with the posts to their sites. If it sounds like “you can write anything you want and we’ll post it”, back off already. Quality is the key here and sites with words intent on luring you into guest posting, are more often than not spammy.

Write for quality with quality. Picking up a quality site to do your guest blog is just the beginning. The next thing to focus on is writing high quality content. Quality guest blogs will always follow a specific requirement including topic relevance, length, formatting, spelling, readability, appropriate linking and of course, quality content that is original. If you write well, your readers are likely to follow you on your own website.

Use links smartly. Don’t just insert links and flood your post with them. If you don’t want Google to crawl your content as spam, keep the links to a minimum and make them look as natural as possible, as you place them in your content. To be on the safe side including two or three links back to your site will suffice.

Always build relationships. Establish yourself in the guest blogging community and the doors of opportunity will open up, helping you to successfully build on your SEO rankings. Guest blogging may not be easy - all things considered but continually building relationships and keeping the value of your content will doubtless see you becoming an expert in your field, not to mention the guest blogging community.

In terms of SEO, guest blogging is still a gold mine of opportunity for success. The real deal here is that guest blogging is not dead or bad, despite rumours to the contrary. If you want to maximise your SEO efforts with guest blogging, speak to an expert at the Devon SEO Co. 

The Social Media Power for SEO

Have you updated your status on Facebook yet? Today, with the great number of people getting hooked with social media sites, it is not surprising that even your mother has signed up to have her own Facebook account. It’s true that social media platforms like Facebook, Twitter, Instagram and many others are originally meant to share personal thoughts and pictures with family and friends. The concept is to have a ‘place’ where people can socialise and even meet new people over the internet. This very idea has overwhelmed many and we now find ourselves in a world where people can get updated with other people’s lives without meeting or talking to them in person. 

If you haven’t noticed already, social media sites are no longer limited for personal uses. In fact, many businesses noticed its potential as a marketing tool that they began to utilise social media in their strategy to promote their brand. Those businesses that have been struggling with their SEO saw the advantage of using social media as a powerful method to help them get to the top of the rankings. Many have tried this plan and they have proven that it actually works.

Let people know that your brand exists.

Remember that many people use these social media sites. Know your brand’s strength and present this through a medium that you know will attract the attention of many. Use pictures or videos with great quality and start to introduce your brand to the world. Make sure that all the important information is provided and that everything is updated on a regular basis.

Gain followers.

The more people who know your brand, the more followers you can have. Keep in mind that having a great number of followers is almost equal to having a 24/7 online advertisement. The more followers you have, the more people will find your brand to be credible and of course, highly commendable.

Have online interaction with followers.

Aside from having followers, it is equally important to maintain a level of activity on your social media site, where your followers can participate in. Did you know that the more your brand is mentioned over the internet, the more it is highly possible to get ranked? Remember that search engines also measure the volume of how many people actually know and mention your brand. This factor contributes to how your own site can get ranked.

Social media has indeed evolved through the years and it has also become more influential. It has become part of our everyday lives and now, it is even greater because of its proven impact in the world of SEO.

Need help with SEO? The Devon SEO can guarantee that your website’s ranking can improve! For enquiries, please feel free to call 01752 548881.

     

Why You Shouldn’t Miss Out on Email Marketing

In the past, many people will tell you that email marketing is the only way to go when it comes to online marketing. Nowadays, many have disregarded email marketing completely, and jumped on the bandwagon of social media and mobile marketing. Although it is true that email marketing has lost some of its effectiveness in recent years, we at Devon SEO think email marketing is still a powerful weapon in a business’ arsenal, and here’s why:

Everyone has an email account – Anyone who regularly uses the Internet will likely have an email account of their own. If you consider that more and more people are using the Internet every day, that’s a lot of potential leads just waiting to receive your email.

Email marketing can be done automatically – One of the main advantages of email marketing is that anyone can set it up automatically. If you want to go a step further, you can customise each email (manually or automatically) based on the recipient’s chosen settings and preferences. This gives them a more personal experience, and thus, a better incentive to open the email.

Email marketing is inexpensive – Compared to other forms of marketing, email remains an inexpensive option for online marketing; only requiring an email server and a connection to the Internet to start a full email marketing campaign.

Email marketing builds a relationship with your recipients – While the primary objective of marketing is to get sales, its other purpose is to form a relationship with your potential leads. Sending them unforgettable emails and showing them that you care will put your emails above the rest of your competitors – after all, their inbox is often their only private space online.

Email marketing can still generate a lot of sales – Even if you exclude all the benefits we’ve just mentioned, you should not cross-out email marketing campaigns from your list. Statistics show that email marketing is still profitable even with the advent of social media and spam awareness - businesses only need to adjust how they write their emails to make their email marketing campaign have a better chance to succeed.