What is Black Hat SEO?
Black Hat SEO is an unethical
practice to increase the ranking of a certain web page in search engine results.
It focuses only on search engines and usually disobeys SEO guidelines. It is
frequently used by those aiming for a quick financial return against long-term
investment on their website.
What are the different Black Hat Techniques?
These are some of the techniques
that we try to avoid in SEO Devon.
The use of unrelated keywords
Black Hat SEO
uses irrelevant keywords to get an extra page hit. SEO writing should always
focus on a specific topic, so that the users can easily find what they are
searching for.
Hidden links
Adding a link to
a page is allowed as long as it is visible to the naked eye. Black Hat SEO
introduces links to a page, with the same colour as the background, in order to
increase the chances of opening the link page accidentally.
Cloaking
Black Hat SEO
commonly incorporates a website description that is different from its content.
For example, when searching for the keyword “sharks”, you will click on the
search result that has a description about sharks and realise later on that the
page is all about pornography.
Duplicate content
Black Hat SEO
copies the content from another website, without first seeking permission. It
is one way of plagiarising someone’s work. To refrain from having duplicate
content, rephrase a certain article in your own words.
URL hijacking
Black Hat SEO
includes a listing of domain names that are similar or a misspelled version of
their competitor to re-route the visitors to their website. Every website
should become popular based on the quality of its content, not by misleading
the users.
Comment spam
The automatic
posting of links as a reply to someone’s post, comment spamming increases the
number of inbound links but should always be avoided. The comment should always
be constructive and related to the blog post.
Social networking spam
Social networking
spam includes sending advertisements to random people. For example, you might
receive a message saying “visit www.website.com
and see our pictures together”. Upon clicking it, you will be lead directly to
that webpage, which will likely increase their views and ranking.
These Black Hat SEO techniques should be avoided at all costs. With Google imposing bans and penalties, you may even be facing a lawsuit for copyright infringement. For legal and efficient ways to increase your website’s search engine ranking, contact Devon SEO on 0800-404-5988. You can also check their website for more information.
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