Monday, January 27, 2014

5 Facts You Need To Know About SEO

Now that we’ve already cleared things out in our previous post about The Basics Of SEO, let us further inform you about the process by giving you more facts about the process. Furthermore, we will also cite information on how optimizing websites according to the preferences of the search engines can actually do well for your business.


Search Engine Optimization has become a hit in the internet world and is already a big thing when it comes to the competition that happens within the websites fighting for the top spot on the search engine results. Being well informed about how the process actually works and how doing it wrong can harm your rankings is an important thing when it comes to SEO. Here are some facts you might need to know:

  • Search Engine Optimization is a time consuming process. Not because you’ve already made your website in-line and according to the qualities of an optimized website that top search engines like Google and Yahoo!, means that you will immediately be on top of the rankings. It takes time for these search engines to “crawl” the internet and index websites and finally judge if they are credible trustworthy websites that are eligible to be ranked on top of their results.
  • Keyword Research is very important. Keywords are what make it for the search engines easier to acknowledge your website and get indexed. Studying and researching for the correct keyword can be essential for your SEO process. The use of the proper keyword is one of the most important parts of optimizing your website. Having your keywords strategically placed within your website can mean a lot if you want to be on top of the search engine rankings.
  • A well balanced content can bring you success. It may have been a big help if your content contains strong keywords but if this content is solely focused to be SEO-friendly, it is possible that it may be considered non-sense by your readers and potential clients. Making your content more interesting for your audience and balancing it to be optimized with keywords for search engines can make your website more credible and eligible for rankings.
  • The SEO playing field is unpredictable. It is already a proven fact that search engines change the way they crawl the internet and index websites finally ranking them on their search results. Acknowledging these changes and coping up and adapting to them are always a good strategy. The SEO process is a forever on-going and evolving process in which experts must always be ready to cope with and adapt to it.
  • Links leading to your website is another important part of the process. Good content and having the right keywords implemented on your site can never be good enough. A good and credible network of links leading toward your site is another part of the SEO process. It is the other half of the battle that SEO experts work with in trying to optimize your site. Building a network of highly credible links directing to your site can help you win the SEO battle against your competitors.

The internet has already been a part of the lives of human beings. The internet now plays a major role in information dissemination and has become a powerful tool that can be used in marketing. The growing market and the continuously evolving industry of online marketing is a tough one to enter. But with the help of good quality SEO services that has all the knowledge about the process and how things work is always good for your business.


The Devon SEO has always been dedicated in creating possibilities for their clients for growth for their business. Being equipped with the proper knowledge about the SEO processes and how it can actually help your is what’s best if you want to win over your competitors for the search engine rankings.


Monday, January 6, 2014

The Basics of SEO


Nowadays, people are driven by technology. With a smartphone in one hand and a tablet on the other, people find it uneasy to let go of the hassle-free living that technology offers. Searching for the nearest restaurant or hangout place has never been easier since 1990’s. As a matter of fact, every day, Google generates one billion internet searches which amount to 67% of the search engine market share. This is a report according to Search Engine Watch.

But the truth is, 70% of people don’t scroll beyond the first page of Google. When you are a small business striving to be recognised by people, optimising search engines would help. SEO or Search Engine Optimisation, to understand it simply, helps your company to not only be found, but to be ranked first on the first page of search engines.

Basically, having a website is not enough. Having content on that website doesn’t help either. Having a website that doesn’t attract attention is like having no website at all. It’s not enough to just have a website or web presence. This is where SEO plays the game. SEO is the process of affecting the visibility of a website or a webpage in a search engine’s natural or unpaid organic search results. This is according to Wikipedia. But to understand SEO better, let’s just put SEO simply as an internet marketing strategy to increase ranks on a search engine results page. The logic on making use of SEO is that through optimising search engines, businesses’ websites will be more visible in the internet, creating traffic and hits on a daily basis. This will possibly cause their business to have a higher return on profits.

Optimising a website for better Google indexing may need a total revamping of the website -- this may involve editing its content, HTML, certain codes, etc. for certain keywords to be inserted in the system. This way, search engines will be able to index the website. The website will be visible to the targeted audience of the company owning the site. Furthermore, SEO works through connecting the website by including keywords that is relevant to what people search for, the actual terms or keywords that they type into the search engines and which search engines are preferred by their targeted audiences.

SEO has quickly become one of the most widely used online marketing strategies today because internet has become a part of the way people live. SEO has great benefits to businesses, may it be big or small. The effect of SEO to companies is big but doing SEO on your own is possible but hard. You will need experts in SEO to get the results that you are aiming to achieve.


Devon SEO is a specialist in getting more business for their clients by driving more search engine traffic to their website. The company’s is at the forefront of the industry, thus more than capable of making their clients’ business rank on the first page of search engines. To know more about how SEO works at Devon SEO, visit our website.