SEO Competitor Analysis: What You Need to Know to Beat Them

One way to beat your competitors in Devon SEO is to have an adequate competitor analysis. This involves careful observation and research into your industry rivals.

Know your competitors

Perhaps most importantly, know who your competitors are in the market. You will not be able to monitor all of them but consider some of them as your main competitors.

Check out your competitors’ site

Upon knowing who your competitors are, you can start checking and analysing their website. Evaluate the quality of their web design. Is it appropriate to the nature of their business? How about the content and URLs? What SEO strategies are they using? Do they utilise social media accounts for content sharing? These considerations will give you an insight as to how they became your competitors in the first place. Their strategies can also help you to formulate your own way forwards.

Consider the following SEO factors

                a. Keywords

Competitor analysis will enable you to analyse your keywords in accordance to the ones that your competitors are using. You can identify whether you are using the same keywords or not. If not, it is your chance to discover whether the new keywords will bring more traffic to boost your rankings.

                b. Backlinks

Backlinks also contribute to the success of SEO. If your competitors include links from a popular site, then you should do the same. You can also look for new sites that haven’t yet been utilised. Free tools are available on the Internet to check backlinks.

                c. Social Media

Effective social media optimisation is the best way to increase traffic. Check out the social media accounts of your competitors to discover the popularity of each of their posts. This will also give you an idea on how you can improve your social media strategies, specifically when it comes to building relationships and reaching your target audience.

Analyse and improve

After analysing the SEO performance of your competitors, it’s time to analyse yours. Find ways of improving your website when it comes to design and user-friendliness. Keep the learning process going to stay ahead of your competitors.

Looking for an SEO provider that can administer your competitor analysis? Devon SEO Co. is right here to help you. Contact the lovely people at Devon SEO Co on 0800-404-5988 or check the website for more information.

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