Utilising social media is one of the easiest ways to boost
your Exeter SEO ranking.
It helps your website to top the search engine rankings. Here are some
techniques on how you can use social media as an effective SEO strategy.
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Optimise
Social Media Profile
Companies must complete all the necessary
descriptions and information that the social media channels require. Here are
the 3 components that should be included in your account:
a.
Keywords:
Put keywords or phrases that are related to the field of your business.
b.
Links:
Your social media profiles must include a link to your website and links to other
key sites. This is a strategy to increase brand awareness and to increase the
traffic on your domain web page.
c.
Address:
Your business address is equally important as your business name. Never forget
to include this in your profile so that potential customers can easily find
you.
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Optimise Social
Media Posts
All your social media posts must be related
to your business. Always include keyword phrases or “hash tags” to attract your
target market. This strategy relies upon pre-existing content but it also opens
a secondary channel for search.
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Promote
your Social Media Accounts to Gain More Followers
Getting more followers will give you the
chance to gain more customers. This also helps in brand awareness that could
lead to referrals.
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Encourage
External Inbound Links
Share your blog posts in your social media
accounts. They can serve as broadcast channels that can get you more readers
for your content. It is also good to use hash tags to increase online
visibility. Just make sure that your blog posts are good enough to attract the
readers to visit your domain web page and eventually avail your products or
services.
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Locally-Optimised
Posts
Social media is a great opportunity to engage
your business in the local community. You can provide updates whenever your
company participates in local events. It is also the best way to communicate
with other local brands and establishments.
Social media is one of the most important SEO strategies to
ensure the success of your business. To improve your rankings, call Devon SEO
on 0800-404-5988. You can also check out their website for more information.
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