Search
engines are not just looking for the number of times you mention a specific keyword
or the number of visits to your site. They are also after the quality of the
Website content, as well as the content of on-page and off-page blog posts. Choosing
the most deserving websites that should be placed in the first few pages of the
search engines will see only the fittest survive. Content should be informative
and easy to understand in order to use it to your advantage to improve your
website ranking. Devon SEO recommends the following:
- Pitch general but very
interesting topics. Know the nature of the company you are writing for
and start with the basic topics. People are usually more interested in
general topics rather than the most technical jargon. Focus on content
that tackles “How to”, “The Advantages of”, “The Importance of” and other
step by step articles that are easy to follow. You may also include business
news since it causes a sensation in search engines. Always remember that
basic topics are widely searched, which means that they arm the website
with a bigger opportunity to attract more visits.
- Talk to your target market. Identify
whether you have a specific target market or are you simply writing for
everyone? This is essential in order for you to construct your sentences
in a way that your audience can easily relate to. If your company offers
sports cars, then you should write for men around 20 years old and above.
On the other hand, if your company showcases gowns and fashionable items,
the content would be better written taking on a girly and trendy format.
- Use easy to understand words in
the content. Avoid using a lot of jargons and idioms in
the article because not everyone is familiar with them. As much as
possible, use simple and easy to understand words and phrases so that the
readers can really understand all the information you want to convey.
- Write a call for action at the
footer. It is very important to write something to encourage the
reader to enquire or buy in the store directly. Keep in mind that profit
is the blood of any business and that's also ultimately the reason why
companies want to rank in search engines – to gain more customers and
sales.
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you find this article helpful, kindly like Devon SEO on Facebook. All the best in your next content
writing venture!
