Thursday, February 26, 2015

Successful Business Branding with Devon SEO Co.


People nowadays often search for the things that they want to purchase on the Internet. The use of smartphones has made it easier to access the Internet anytime, anywhere. Companies utilise the Internet to sell products because it is one of the fastest and cheapest ways to get in touch with their target market. Devon SEO Co. provides various services that can enhance your company's online visibility. Here are some of them:

·         Search Engine Optimisation
Search engine optimisation involves website auditing, keyword research, competitor analysis, creating company profiles and content generation. All of the content that we generate consist of active links that opt to bring more traffic to your website. This type of service will help you to increase your company website’s rankings on various search engine sites such as Google and Yahoo. Usually, the websites that are on top of search engine sites are first in line to the perspective customer.

·         Website Design and Development
Devon SEO Co. provides user-friendly web designs that are also structured in line with Google’s search engine algorithms. The navigations that we set are easy to use and understand. Other efficient tools for your website can also be included such as the auto-responder and the anti-spam feature.

·         Social media campaign and marketing
Establishing your company website as a resource provider can help you to gain the customers' trust. This can be achieved by providing helpful materials related to your products/services. Devon SEO Co. produces high-quality graphics and articles (web contents and blogs) for your customers, which will eventually build new connections with other potential clients through social media sharing. Generating infographics and slogans are also essential to grab the attention of online buyers.


Tip:

Make sure you have completely defined your company's missions, qualities and target market before consulting an SEO specialist. This can help them to formulate a web design and content that is aligned with your business goals.

Improve your online visibility by partnering with Devon SEO Co. Call us on 0800 404 5988 or complete the contact form with your enquiries. We look forward to talking with you!

Wednesday, February 25, 2015

Social Media Techniques to Boost SEO Rankings


Utilising social media is one of the easiest ways to boost your Exeter SEO ranking. It helps your website to top the search engine rankings. Here are some techniques on how you can use social media as an effective SEO strategy.
ü  Optimise Social Media Profile
Companies must complete all the necessary descriptions and information that the social media channels require. Here are the 3 components that should be included in your account:
a.       Keywords: Put keywords or phrases that are related to the field of your business.
b.      Links: Your social media profiles must include a link to your website and links to other key sites. This is a strategy to increase brand awareness and to increase the traffic on your domain web page.
c.       Address: Your business address is equally important as your business name. Never forget to include this in your profile so that potential customers can easily find you.

ü  Optimise Social Media Posts
All your social media posts must be related to your business. Always include keyword phrases or “hash tags” to attract your target market. This strategy relies upon pre-existing content but it also opens a secondary channel for search.

ü  Promote your Social Media Accounts to Gain More Followers
Getting more followers will give you the chance to gain more customers. This also helps in brand awareness that could lead to referrals.

ü  Encourage External Inbound Links
Share your blog posts in your social media accounts. They can serve as broadcast channels that can get you more readers for your content. It is also good to use hash tags to increase online visibility. Just make sure that your blog posts are good enough to attract the readers to visit your domain web page and eventually avail your products or services.

ü  Locally-Optimised Posts
Social media is a great opportunity to engage your business in the local community. You can provide updates whenever your company participates in local events. It is also the best way to communicate with other local brands and establishments.
Social media is one of the most important SEO strategies to ensure the success of your business. To improve your rankings, call Devon SEO on 0800-404-5988. You can also check out their website for more information.