Defining Off Page SEO

Off Page SEO is another way of describing the SEO activities that take place outside of your website, the end game being an improvement in your rankings, which ultimately leads to an increase in your website traffic.

Many people think that Off Page SEO and Link Building is one and the same but it is more than that. Off Page SEO has more to do with promotional methods to drive a website’s rank higher in the search engine results. If you want to dig deeper into Off Page SEO, here are some of the things that you might want to know. 

The success of Off Page SEO

The Off Page SEO strategy will create benefits to website holders, such as an increase in:

·        Rank – an increase in rank is also an increase in traffic.

·     Page Rank – it is a figure between 0 and 10 that tells how essential the website is in the eyes of Google.

·     Exposure – when the rank increases, the exposure of the website also increases because it gains more links, visits and social media signals.

Most Important Parts of Off Page SEO

1. Link Building – it is about enlarging the trust and citation flows, increasing your popularity online and supporting the domain authority to become stronger. Here is one of the most important ways to construct links:

·         Directories – similar to an online version of the yellow pages, these sites allow your company to be shown within its correct category. The Devon SEO Co has numerous sites that we have built up over the years. These sites have been used in other campaigns and contain a good overall quality score, which will be looked upon favourably by Google.

Social Media

Simply put, social media is also a form of link building. Links are primarily obtained through the development of original content that is shared across social media. It is also known as online reputation management because social networking sites such as Facebook, YouTube, Twitter and other social media platforms help the search engines to recognise dependable websites.

Social Bookmarking

Social Bookmarking is no longer as popular as it was but it is still a powerful way of promoting your website. Social bookmarking sites have been spammed by most people because they do not know how to utilise them well. Some social bookmarking in popular sites such as Digg and Delicious should be approached with caution.  It is important to handle the tags that are spreading your news over an extensive area, accurately. The growth of your website’s traffic depends on the frequency of your active participation.

Whether link building, social media, social bookmarking or any other strategy, it is necessary that your Off Page SEO is administered by a professional company like SEO Devon. We are equipped with the knowledge that is essential for effective SEO strategies. We are dedicated to achieving the results that you crave for your business. You can visit our Facebookpage for more updates.