The Basics of SEO

Nowadays, people are driven by technology. With a smartphone in one hand and a tablet on the other, people find it uneasy to let go of the hassle-free living that technology offers. Searching for the nearest restaurant or hangout place has never been easier since 1990’s. As a matter of fact, every day, Google generates one billion internet searches which amount to 67% of the search engine market share. This is a report according to Search Engine Watch.

But the truth is, 70% of people don’t scroll beyond the first page of Google. When you are a small business striving to be recognised by people, optimising search engines would help. SEO or Search Engine Optimisation, to understand it simply, helps your company to not only be found, but to be ranked first on the first page of search engines.

Basically, having a website is not enough. Having content on that website doesn’t help either. Having a website that doesn’t attract attention is like having no website at all. It’s not enough to just have a website or web presence. This is where SEO plays the game. SEO is the process of affecting the visibility of a website or a webpage in a search engine’s natural or unpaid organic search results. This is according to Wikipedia. But to understand SEO better, let’s just put SEO simply as an internet marketing strategy to increase ranks on a search engine results page. The logic on making use of SEO is that through optimising search engines, businesses’ websites will be more visible in the internet, creating traffic and hits on a daily basis. This will possibly cause their business to have a higher return on profits.

Optimising a website for better Google indexing may need a total revamping of the website -- this may involve editing its content, HTML, certain codes, etc. for certain keywords to be inserted in the system. This way, search engines will be able to index the website. The website will be visible to the targeted audience of the company owning the site. Furthermore, SEO works through connecting the website by including keywords that is relevant to what people search for, the actual terms or keywords that they type into the search engines and which search engines are preferred by their targeted audiences.

SEO has quickly become one of the most widely used online marketing strategies today because internet has become a part of the way people live. SEO has great benefits to businesses, may it be big or small. The effect of SEO to companies is big but doing SEO on your own is possible but hard. You will need experts in SEO to get the results that you are aiming to achieve.

Devon SEO is a specialist in getting more business for their clients by driving more search engine traffic to their website. The company’s is at the forefront of the industry, thus more than capable of making their clients’ business rank on the first page of search engines. To know more about how SEO works at Devon SEO, visit our website.