Search Engine Optimisation is very complex and time
taking. It requires a lot of effort and patience, before one can feel the
success. There are a lot of things to do in order to fully optimise a site, a
lot of linking and typing that requires intense knowledge and passion in
bringing the best to the viewers. However, despite this numerous list of things
that one should do, there is also a long list of things that should not be
practised and tolerated in SEO. These common malpractices must be ignored to
avoid hindering the chances of the site in making it to the top. Here are some
practises to avoid.
Avoid using
lengthy, vague and irrelevant names.
This applies to everything within a site, from the
URLs to the blog title and the keywords. Using words that are lengthy makes it
hard for a site to be detected or placed a higher ranking. With the sites that
are more specific in their products and services, those with irrelevant and
lengthy ones are disregarded and placed on the latter part.
Follow the
“Quality over Quantity” rule.
It is always better to have a short content filled
with helpful information than a long post without a solid topic. Flooding the
web with numerous contents without substance would not help in promoting the
product or the site for it will harm the credibility and reputation of the site
instead. Providing the readers informative and well-polished works is a big
yes. It shows that the site knows what it is talking about and it encourages
the people to make it as a topic, thus developing a good image for the site.
This is also applicable for links. Buying numerous links and not optimising
them towards your site makes it useless in getting rankings for the site.
Avoid having
a complex and incomplete website.
A site that provides easy navigation and complete
information gets a lot of views and recommendations. Usually, those that visit
a site want to have an easy browsing experience. Sites with complicated links
and directories push people and potential customers away because instead of
catering to their needs, they provide confusion and hassle to them. Aside from
having a simple website, everything that needs to be shared to the customers
must be there. This is to lessen the enquiries and misunderstandings between
the customers. Information is as important as the website’s design because
together they make the impression that the viewers will have upon visiting the
website.
These are a lot of things that one must avoid in
order to make an efficient campaign. DevonSEO takes pride on their remarkable and tested job of providing the best
SEO services. No need to worry about the quality and the quantity because we
only make the best for the best.
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