One way to beat your competitors
in Devon SEO is to have an
adequate competitor analysis. This involves careful observation and research
into your industry rivals.
Know your competitors
Perhaps most importantly, know who
your competitors are in the market. You will not be able to monitor all of them
but consider some of them as your main competitors.
Check out your competitors’ site
Upon knowing who your competitors
are, you can start checking and analysing their website. Evaluate the quality
of their web design. Is it appropriate to the nature of their business? How
about the content and URLs? What SEO strategies are they using? Do they utilise
social media accounts for content sharing? These considerations will give you
an insight as to how they became your competitors in the first place. Their
strategies can also help you to formulate your own way forwards.
Consider the following SEO factors
a. Keywords
Competitor analysis will enable
you to analyse your keywords in accordance to the ones that your competitors
are using. You can identify whether you are using the same keywords or not. If
not, it is your chance to discover whether the new keywords will bring more
traffic to boost your rankings.
b. Backlinks
Backlinks also contribute to the
success of SEO. If your competitors include links from a popular site, then you
should do the same. You can also look for new sites that haven’t yet been
utilised. Free tools are available on the Internet to check backlinks.
c. Social Media
Effective social media optimisation
is the best way to increase traffic. Check out the social media accounts of
your competitors to discover the popularity of each of their posts. This will
also give you an idea on how you can improve your social media strategies,
specifically when it comes to building relationships and reaching your target
audience.
Analyse and improve
After analysing the SEO
performance of your competitors, it’s time to analyse yours. Find ways of
improving your website when it comes to design and user-friendliness. Keep the
learning process going to stay ahead of your competitors.
Looking for an SEO provider that
can administer your competitor analysis? Devon SEO Co. is right here to help
you. Contact the lovely people at Devon SEO Co on 0800-404-5988 or check the website for more information.